Plews Tyres is proud to announce a three-year title sponsorship of the ACU British Extreme Enduro Championship, underlining the brand’s long-term commitment to elite-level extreme enduro racing in the United Kingdom.

From the [2026] season onwards, the series will be officially known as the Plews Tyres ACU British Extreme Enduro Championship.

The championship represents the highest level of domestic extreme enduro in the UK, bringing together the most demanding events, the strongest rider line-ups, and a unified ACU structure. Co –Ordinated by Wayne Braybrook of Raw Enduro, the series is run by people with deep, first-hand understanding of the discipline. Raw Enduro, as well as the other ACU Enduro Promoters who will deliver the UK events, are widely respected for delivering some of the most challenging and best-run extreme enduro events in the country, with a strong focus on rider needs, course quality, and professionalism.

Plews Tyres is recognised as a race-focused tyre brand, producing some of the highest-performing extreme enduro tyres in the world. Every Plews tyre is designed, tested, and developed in the UK, with performance proven through real competition at the highest level. This championship represents the perfect environment for Plews Tyres to race, develop, and push its products to the absolute limit. The brand is solely focused on racing, competition, and the rapid development and progression of its extreme enduro tyre range.

Josh Plews, of Plews Tyres, commented:

“Extreme enduro should be hard, honest, and earned. This championship is about the best events, the best riders, and a unified, respected ACU series run by people who genuinely understand what riders need.

Plews Tyres is a race-focused tyre company, and we wanted to be aligned with the best domestic extreme enduro championship in the world. This three-year title sponsorship is the first step. Over the coming seasons, our aim is to raise the standard of British extreme enduro and build a championship that commands respect on an international level.”

As part of a rider-focused approach, free tyre fitting will be available at every round, delivered by Plews Tyres’ official race service provider Syd Haskayne of 247 Enduro. This on-site service ensures riders have professional race support throughout the season and reflects the championship’s commitment to delivering meaningful benefits to competitors.

The title sponsorship will see Plews Tyres integrated across all championship branding, event presentation, media coverage, and digital platforms, alongside increased paddock presence and technical support.

The Plews Tyres ACU British Extreme Enduro Championship is positioned to set the benchmark for domestic extreme enduro racing — professionally run, technically demanding, and built around the needs of riders competing at the highest level.

Wayne Braybrook, ACU British Extreme Enduro Championship Co-Ordinator

We are super happy after months of negotiations to form a long term collaboration with Plews Tyres. I have been very impressed with the professional approach they have delivered, with a constant appetite to be involved in the UK’s fastest Growing Enduro Discipline. We are confident that Plews Tyres will be the perfect Commercial Partner for the evolution of UK ACU Extreme Enduro Events.

The Next three years will see the Plews Tyres ACU British Extreme Enduro Championship undergo lots of changes, in year one the changes will begin to be rolled out, not all at once as we are totalled focused on doing the Basics really well, we will be assisting all the organisers involved, in raising the profile of the UK’s Official Premier Extreme Enduro Championship.

Wayne said “The Spectator and Fan zones will see the largest improvements as we become much more interactive with the general public”. “My role outside of the events RAW are promoting, will be to take away the extra work for Organisers, by looking after the rider interviews, and event commentary, so the fans are more engaged with the competitors and teams. I will also be helping with pre event event previews and key track areas so everyone gets to see the plans for all rounds in advance”.

Further announcements will follow weekly, including a full list of venues, dates, and additional championship developments.