Big news. We’re proud to announce that Plews Tyres is now the Official Tyre Partner of WOR Enduro for the next 3 years.

WOR, led by the legendary Steve Ireland, has been at the heart of British enduro for decades — from Hare & Hounds to , iconic play-days & historic extreme races, including the iconic Tough One. The perfect home for what we believe is the most exciting tyre development programme in the sport.

A Partnership Focused on Progress and Performance

This collaboration is designed to provide WOR riders with unparalleled tyre performance backed by UK-based research, continuous development, and elite-level testing across motocross, enduro, and extreme disciplines.

Plews Tyres will contribute:

• Championship-proven tyres and mousse technology

• On-site technical and product support

• Continued innovation driven by UK R&D

• Investment across WOR’s expanding racing calendar

The shared goal is clear: to elevate grassroots racing while giving riders access to world-class tyre technology.

Steve Ireland on the New Partnership

“I am absolutely delighted and thrilled to be going forward with Plews Tyres as our sole tyre partner with WOR Enduro Sport for the next three years minimum. Their products are always evolving and progressing, and they really are a brand to be reckoned with in our sport. Innovation and development are key to Josh and his team, and to promote their brand by supporting the sport is so important to them… that’s important to me too.

After having used and tested the Plews tyres over the last few months I can say that we have been super impressed with the performance and the durability of the items (tyres and mousses), and they are as good as anything on the market in our opinion. The amount of folk already using Plews, not only in our WOR events but in the sport in general, is a testament to this. There are exciting times ahead for sure and WOR Enduro Sport and I cannot wait to get going with this partnership.”

Josh Plews on Backing the Future of Enduro

“WOR Enduro represents everything we value in the sport—heritage, community, professionalism, and the pure enjoyment of riding. Steve Ireland and his team have built one of the most respected and accessible racing environments in British off-road motorcycling, and we’re proud to invest in that legacy. Our goal is to support the grassroots of enduro while giving riders access to the very best race-winning tyre technology available. This partnership marks a major step in our long-term commitment to the sport’s future.”

About Plews Tyres: BritishR&D, Global Results

Plews Tyres is a British off-road tyre manufacturer specialising in motocross, enduro, hard enduro, and extreme racing. All tyre and mousse development is engineered in the UK by industry-leading chemists and designers.

Plews products have already powered riders to:

• Multiple World Championships

• European Championship victories

• Numerous British titles across MX, enduro, and hard enduro

With rapid growth and a proven record at the top level, Plews Tyres continues to set new benchmarks in off-road performance.

Website: www.plewstyre.com