New Dirt Bike Live Event Set to Unite the UK Off-Road Industry in 2027

dirtbikenewseditor June 11, 2026 in Arenacross UK, Arenacross World Tour, British Motocross, Dirt Bike Live - 3 Minutes

A brand-new event for the UK off-road industry has been announced, with Dirt Bike Live set to make its debut at bp pulse LIVE, Birmingham, on 6–7 February 2027. Bringing together the bikes, brands, riders and culture that define the world of dirt riding, the event will create a unique weekend experience for fans, families and industry professionals ahead of the new season.

A New Home for the Dirt Bike Community

Dirt Bike Live has been created to unite every side of the off-road scene under one roof, bringing together motocross, enduro, trials and E-MTB in a celebration of dirt bike culture unlike anything currently available in the UK.

Taking place at bp pulse LIVE at the NEC Birmingham, the event will showcase the latest bikes, products, technology and innovations while providing opportunities for fans to meet riders, explore feature displays and engage directly with leading manufacturers and brands.

Designed as more than a traditional trade exhibition, Dirt Bike Live aims to become the annual meeting point for the off-road community as the industry prepares for the season ahead.

Industry Support Already Building

The event has already received strong backing from across the off-road industry, with major manufacturers, teams, brands and industry figures supporting the launch.

Positioned just before the start of the 2027 season, Dirt Bike Live is intended to become the place where riders and fans discover what’s new, what’s next and what will shape the sport in the year ahead.

Exclusive Arenacross Access

For the first time, visitors will also gain access to a behind-the-scenes side of Arenacross.

Dirt Bike Live ticket holders will be able to watch daytime Arenacross practice sessions, qualifying and FMX rehearsals, offering a unique insight into preparations for one of the world’s most exciting indoor motocross events.

As the daytime activities conclude, Arenacross will take over the arena with two live evening performances featuring world-class racing, freestyle motocross and high-energy entertainment.

Matt Bates on the Launch of Dirt Bike Live

“The reaction from the industry since we first started discussing Dirt Bike Live has been incredible, because the reality is this is something the dirt bike world has been crying out for for a long time.

There’s a genuine appetite for an event that brings every side of the sport together properly — the bikes, the brands, the riders, the fans and the culture around it — all under one roof and all focused on growing the sport together.

“There’s a genuine appetite for an event that brings every side of the sport together properly — the bikes, the brands, the riders, the fans and the culture around it — all under one roof.”Matt Bates, Dirt Bike Live Promoter

What’s been most exciting is seeing how quickly the industry has got behind the idea. Manufacturers, brands, teams and key people across the sport immediately understood what we’re trying to build and wanted to be part of it.

Adding Arenacross into the mix takes that experience even further and creates something the whole family can enjoy together.”

Dirt Bike Live is promoted by ASL Active, the team behind Arenacross, and represents the next evolution of the company’s growing portfolio of live sports and entertainment events.